Outcome Driven Roadmap Example. Why outcome-driven roadmaps are the way to go. Outcome Based Product Strategy.
Everything is there for a reason the reason is well understood and the goal is measurable. Instead of a long list of context-free features and enhancements the roadmap is constructed to accomplish specific goals critical to the success of the business. The term technology roadmap is broad in its application so we created three distinct examples to showcase its versatility.
Typically you will have two or three key outcomes precisely defined and easily measurable for example increase customers by 20 percent.
For example an outcome like the user sees more marketing messaging is not valuable to the user and it doesnt directly move a business metric. We want to reduce the bounce rate for the onboarding process. What We Will Be Learning. At Denver Startup Week this year 2019 Kelsey Stevenson Thomas Vela and I presented a talk on Outcome Based Roadmaps which proved to be quite popular.